This course is taught by Wharton Assistant Marketing Professor Ron Berman and is designed to help you understand the new online-offline environment. You will understand the value of and methods for determining return on investment of Internet marketing programs.
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Youll learn the insights and skills.
. Over thirty-five of the worlds. These are tailored to the needs of marketing practice including leadership data and financial management marketing and business ethics and corporate social responsibility. Additionally students learn how to create an organization-wide customer-centric approach to the marketplace along with specific strategies.
About Trilogy Education Services Trilogy Education partners with universities to prepare participants for high-growth careers in the Digital Economy. UofT SCS Boot Camps are offered through the University of Toronto School of Continuing Studies in partnership with Trilogy Education Services a 2U Inc. View our digital badging page for information on continuing education opportunities that lead to web-enabled verifiable digital badges in areas such as Business Education Engineering Health Professions Health Sciences Inclusive Excellence Innovation Pre-Law Social Work and VCU Professional Development Provided by VCU Online.
Learn more about Innovative Education below. Innovative Education is an academic support unit that partners with USFs colleges to produce innovative high-quality non-traditional for-credit and non-credit programs designed to meet the needs of todays learners. Fundamentals of Digital Marketing Social Media and E-Commerce will equip you with real-world principles of digital marketing that will become an essential part of your professional arsenal.
The first part of the course focuses on the digital marketing strategy development and history foundation and application of direct marketing campaigns with particular emphasis on the creation and utilization of customer databases. Micro-credentials are short concentrated groups of courses that are flexible innovative. The curriculum combines essential digital marketing elements such as consumer behaviour digital communications social medial marketing and brand creation and management with core business skills.
A certification confirming that the recipient has completed one or more courses that are focused on skills or competencyies attainment. The MSc Digital Marketing programme demonstrates how new digitally-focused tactics and strategies integrate with more traditional marketing tools and practices to capture new customers build customer loyalty and provide superior customer service.
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